PRIVACY POLICY

Effective Date: May 22nd, 2025
Last Updated: May 22nd, 2025

1. INTRODUCTION

Breath of Love, LLC ("we," "us," "our," or "Breath of Love") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.breatheoflove.com) and use our services, courses, programs, and content (collectively, the "Services").

By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our Services.

This Privacy Policy is incorporated into and made part of our Terms and Conditions.

2. INFORMATION WE COLLECT

We collect information that you provide directly to us, information we collect automatically, and information from third-party sources.

2.1 Information You Provide Directly

Personal Information:

Identity Information: Full name, username, or similar identifier
Contact Information: Email address, phone number, mailing address
Payment Information: Credit/debit card numbers, billing address, payment method details (securely processed by our payment processors)
Account Information: Username, password, account preferences
Profile Information: Any information you choose to include in your profile or account
Health Information: Information you voluntarily share about physical or mental health conditions relevant to participation in our Services
Communication Information: Information in emails, contact forms, or other communications with us

User-Generated Content:

Comments, testimonials, or feedback you provide
Content you post in our community forums or groups
Responses to surveys or questionnaires
Session notes or reflections you choose to save in our platform

2.2 Information Collected Automatically

Technical Information:

Device Information: IP address, browser type and version, device type, operating system
Usage Information: Pages visited, time spent on pages, links clicked, referring site details
Location Information: General geographic location based on IP address
Cookie Information: Information collected through cookies and similar tracking technologies

Analytics Information:

Website interaction data
Course progress and completion data
Email engagement metrics (opens, clicks)
Purchase history and transaction data

2.3 Information from Third Parties

Payment Processors: Transaction confirmation and payment status from Stripe, PayPal, Klarna, and Afterpay
Social Media: Information from social media platforms when you interact with our content or log in using social media credentials
Marketing Partners: Information from marketing platforms to help us understand our audience better

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 Service Delivery

Process your registration and maintain your account
Provide access to courses, workshops, and other Services
Process payments and send transaction confirmations
Communicate about your purchases, account, or Services
Provide customer support and respond to inquiries
Send administrative information about changes to our policies

3.2 Service Improvement

Understand how you use our Services to improve user experience
Develop new features, products, or services
Conduct research and analysis on service effectiveness
Monitor and analyze usage patterns and trends
Personalize your experience based on your preferences

3.3 Marketing and Communications

Send promotional emails about new offerings, events, or features (with your consent)
Send our newsletter and other marketing communications
Display targeted advertisements based on your interests
Communicate about special offers or promotions

3.4 Legal and Safety

Comply with legal obligations and respond to legal requests
Protect the rights, property, and safety of Breath of Love, our users, and others
Detect, prevent, and address fraud, security issues, or technical problems
Enforce our Terms and Conditions and other policies

3.5 Health and Safety Considerations

Ensure participants meet safety requirements for our Services
Provide appropriate support and modifications based on disclosed health information
Maintain a safe environment for all participants

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal grounds:

Consent: When you have given clear consent for specific processing activities
Contract: When processing is necessary to fulfill our contract with you
Legal Obligation: When we must process data to comply with laws
Legitimate Interests: When processing is necessary for legitimate interests that don't override your rights
Vital Interests: In rare cases where processing is necessary to protect someone's life

5. HOW WE SHARE YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We share information only in the following circumstances:

5.1 Service Providers

We share information with third-party vendors who perform services on our behalf:

Payment Processing: Stripe, PayPal, Klarna, Afterpay
Course Platform: Kajabi
Email Marketing: ConvertKit
Website Hosting: Wix
Analytics: Google Analytics
Customer Support: Support ticketing systems
Cloud Storage: Secure data storage providers

5.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

5.3 Legal Requirements

We may disclose information when required by law, including:

Response to subpoenas, court orders, or legal process
Cooperation with law enforcement or regulatory authorities
Protection of our legal rights or defense against legal claims
Prevention of fraud or illegal activities

5.4 Consent

We may share information with your explicit consent or at your direction.

5.5 Aggregated Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Retention Periods:

Account Information: As long as your account is active plus 3 years
Transaction Records: 7 years for tax and legal compliance
Marketing Communications: Until you unsubscribe plus 1 year
Course Access Logs: Duration of access plus 2 years
Health Information: As long as necessary for safety purposes or legal requirements
Cookies: As specified in our Cookie Policy section

7. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information, including:

Encryption: SSL/TLS encryption for data in transit
Access Controls: Limited access to personal data on a need-to-know basis
Secure Infrastructure: Industry-standard security measures for data storage
Regular Updates: Security patches and system updates
Employee Training: Regular privacy and security training for our team
Incident Response: Procedures for detecting and responding to data breaches

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

8. YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information:

8.1 General Rights

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal requirements)
Portability: Request your data in a structured, machine-readable format
Restriction: Request restriction of processing in certain circumstances
Objection: Object to processing based on legitimate interests
Withdraw Consent: Withdraw consent for processing where consent is the legal basis

8.2 California Privacy Rights (CCPA)

California residents have additional rights:

Right to know what personal information is collected, used, shared, or sold
Right to delete personal information
Right to opt-out of the sale of personal information (we do not sell personal information)
Right to non-discrimination for exercising privacy rights

8.3 European Privacy Rights (GDPR)

EEA and UK residents have additional rights:

Right to lodge a complaint with a supervisory authority
Right to object to automated decision-making
Enhanced rights regarding sensitive personal data

8.4 How to Exercise Your Rights

To exercise any of these rights, contact us at [email protected]. We will respond to your request within 30 days (or as required by applicable law).

9. COOKIES AND TRACKING TECHNOLOGIES

9.1 Types of Cookies We Use

Essential Cookies:

Required for basic website functionality

Session management
Security features
Load balancing

Analytics Cookies:

Help us understand website usage

Google Analytics
Facebook Pixel
Performance monitoring

Marketing Cookies:

Used for advertising and remarketing

Targeted advertising
Conversion tracking
Audience insights

Preference Cookies:

Remember your settings and preferences

Language preferences
Display preferences
Account settings

9.2 Managing Cookies

You can control cookies through your browser settings:

Block all cookies
Delete existing cookies
Allow cookies from specific sites only
Receive notifications when cookies are set

Note that blocking cookies may impact your ability to use certain features of our Services.

9.3 Do Not Track

We do not currently respond to "Do Not Track" browser signals. However, you can use the cookie management options above to control tracking.

10. THIRD-PARTY LINKS AND SERVICES

Our Services may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies:

11. CHILDREN'S PRIVACY

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected information from a child under 18, we will delete that information promptly. If you believe we have information from a child under 18, please contact us at [email protected].

12. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence, including the United States where we are based. These countries may have different data protection laws than your country.

Safeguards for International Transfers:

Standard contractual clauses approved by regulatory authorities
Ensuring recipients provide adequate level of protection
Your explicit consent where required

By using our Services, you consent to the transfer of your information to the United States and other countries where we operate.

13. MARKETING COMMUNICATIONS

13.1 Email Marketing

When you provide your email address, you may receive:

Transactional emails about your purchases or account
Marketing emails about our Services (with your consent)
Our newsletter and updates
Special offers and promotions

13.2 Opting Out

You can opt-out of marketing communications:

Click "unsubscribe" in any marketing email
Email us at [email protected]
Update your preferences in your account settings

Note: You cannot opt-out of transactional emails related to your account or purchases.

13.3 Text Messaging

If you provide your phone number, you may receive:

Appointment reminders
Important service updates
Marketing messages (only with express consent)

Text STOP to any message to opt-out of text communications.

14. DATA BREACH NOTIFICATION

In the event of a data breach that poses a risk to your rights and freedoms, we will:

Notify affected individuals within 72 hours of discovery (where feasible)
Provide information about the nature of the breach
Describe likely consequences
Outline measures taken to address the breach
Provide recommendations for protecting yourself

15. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of material changes by:

Posting a notice on our website
Sending an email to registered users
Updating the "Last Updated" date at the top of this policy

Your continued use of our Services after changes constitutes acceptance of the updated Privacy Policy.

16. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Data Controller:

Breath of Love, LLC
15155 Bronze Post Ct
Centreville, VA 20121
United States

Contact Methods:
Email: [email protected]
Phone: +1 (813) 830-1008

Response Time: We will respond to privacy inquiries within 30 days.

17. PRIVACY POLICY ACCEPTANCE

By using our Services, you acknowledge that you have read and understand this Privacy Policy and agree to be bound by its terms. If you do not agree with this Privacy Policy, please do not use our Services.

Your privacy matters to us. Thank you for trusting Breath of Love with your personal information.